After Gucci by Gucci, Gucci has recently come up with the second Gucci women’s scent, creating under Giannini’s creative reign at the Florentine fashion house. Flora by Gucci is a fragrance steeped in fashion history. Frada Giannini borrowed the name from one of her favorite archival prints which was first used on a Gucci scarf created in 1966 for Princess Grace of Morocco.
Flora is aimed at a younger customer. Comparing the scents, Giannini said Gucci by Gucci channeled the powerfull Gucci woman, while Flora addresses a sensual, younger woman… Flora is lighter, the floral scent of course evokes a younger consumer, and she has a hedonistic, daring side. I don’t want to say that Flora is the daughter of Gucci by Gucci but maybe the younger sister. While asked how Flora fits into her lifestyle, Giannini added: “I will wear Flora in the morning and Gucci by Gucci in the evening.”
The fragrance consists of top notes of citrus and peony, a heart of rose and osmanthus – a Chinese flower with a distinct floral fruit and leather aroma – and sandalwood and patchouli on the base. The fragrance has been launched globally in early April 2009.
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