Gucci handbags is pleased to announce details of its 5th anniversary Gucci Campaign to Benefit UNICEF. As in the past, this year’s initiative centers around the holiday period promotion of an original collection of items designed by Gucci Creative Director Frida Giannini to be exclusively sold in over 200 Gucci stores worldwide and on Gucci.com.

For the 2009 Gucci Campaign to Benefit UNICEF, Frida Giannini has commissioned acclaimed author and illustrator Michael Roberts to create a sequel to his highly successful children’s book, Snowman in Paradise, which was published in 2004. The new book, titled Snowman in Africa, will be exclusively on sale in Gucci stores and on Gucci.com from November 16-December 31, 2009. Gucci will donate 100% of the retail price of the book to UNICEF

Concurrent with the launch of Snowman in Africa in-store, Giannini has also designed exclusive Gucci bags as well as a Gucci Gift Card to benefit UNICEF, all of which are inspired by Michael Roberts’ magical illustrations featured in the book. Two new medium sized Gucci Joy handbags feature Roberts’ distinctive and whimsical illustrations in a rich appliqué version and a sportier print version. Symbolic charms representing characters from the book act as key rings or add-on charms to any accessory. The collection also features a playful, animated print on small leather goods, including a wrist wallet and coin purse.

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